HR on the GO/Hiring on the Spot

Target Audience: The target audience for these initiatives was potential job candidates in the local communities surrounding Boston. The campaigns specifically aimed to attract a diverse pool of applicants with a range of skill sets and experience levels to address the staffing needs of the MBTA.

Strategy Objective:The strategies for "HR on the Go" and "Hiring on the Spot" were focused on direct engagement and expediting the hiring process. - HR on the Go: This initiative involved deploying HR teams to various community locations, facilitating on-the-spot job inquiries, and providing information about career opportunities. The strategy was to make the MBTA more accessible and visible in the community, showcasing it as a potential employer. - Hiring on the Spot: This campaign took a more direct approach by conducting immediate interviews and offering jobs on the spot. The focus was on reducing the time-to-hire and making the process more applicant-friendly. The initiative streamlined the recruitment process, bypassing traditional barriers to quick employment.

Situation Challenge: These initiatives were necessitated by the critical need for staffing across various positions within the MBTA. The T faced challenges in attracting and retaining talent due to a competitive job market and the specific requirements of transit-related roles. This situation called for innovative recruitment strategies to fulfill the staffing needs efficiently.

Results Impact: The results of these initiatives were notable in terms of outreach, applicant engagement, and recruitment outcomes: - Increased Applications: There was a significant increase in the number of job applications received, demonstrating effective engagement with the target audience. - Diversity in Applicants: Both campaigns attracted a diverse range of applicants, contributing to the MBTA's goals of building an inclusive workforce. - Efficient Hiring: The "Hiring on the Spot" events particularly led to immediate job offers, showcasing the efficiency of the process.

Why Submit: These initiatives should be considered for the AdWheel Award due to their innovative approach to workforce development. Facing a challenging recruitment landscape, the MBTA's "HR on the Go" and "Hiring on the Spot" campaigns broke traditional recruitment molds. They brought the hiring process directly to the community, making it more accessible and efficient. These initiatives not only addressed the immediate staffing needs of the MBTA but also demonstrated a commitment to community engagement and diversity in hiring. The tangible results in terms of increased applications and diverse recruitment align with the goals of the AdWheel Awards, making these initiatives deserving of recognition in the category of Best Marketing and Communications on Workforce Development (special event).